Blogger Outreach Strategy: How to Get Incoming Links from Top Blogs
In the Post-Penguin world, it’s almost impossible to build high quality links. And we all know, getting links from authority sites is the only effective way to boost search engine rankings.
The best way to do that is to get your blog content featured by popular bloggers in your niche. But how can you do that?
Is there any way to build high quality backlinks without spamming others? Yes, through blogger outreach.
Blogger outreach is the most powerful way to build backlinks and increase your overall search engine traffic. If you’re wondering what blogger outreach is all about, don’t panic! In this detailed guide, we’ll discuss about the blogger outreach strategy to build links from top blogs.
Are you ready? Let’s get into the details of what exactly is blogger outreach strategy and how it can help you build a better blog that drives more traffic and sales.
What is blogger outreach?
If you are blogging for a while, you already know that by having a blog, you can bring a lot of traffic and exposure to any product (if done right). Blogging is evolving and if you want to build a profitable online business, you must create buzz, build quality links and establish relationships with other bloggers.
This is where blogger outreach strategy comes into place. It’s all about building relationships with other bloggers in your niche and using your relationships to grow your traffic and links. It’s a win/win approach and you can’t succeed in blogger outreach strategy if you don’t focus on creating value for others.
Blogger outreach strategy is something similar to word of mouth marketing and gives tremendous results in the long run. Jane Sheeba has written a great post on word of mouth marketing which you can read more about it here.
What are the benefits of blogger outreach strategy?
So why should you care about creating a blogger outreach strategy? Here are few strong reasons to do it.
- Bloggers are influencers (when a top blogger tweets or links to your stuff, you’ll get a lot of traffic, sales and subscribers)
- Blogger outreach increases your popularity (if a top blogger mentions you, others will also find you as a top blogger!)
- Increases your overall social media influence
- Blogger outreach increases your website incoming links and traffic
- It helps you build strong relationships with other bloggers
In a nutshell, blogger outreach strategy not only helps you boost your blog traffic but it can open the doors for you to build high quality links from top blogs without spamming others.
Are you now convinced about reaching out other bloggers to make your blog successful?
Let’s now discuss about how to create a powerful blogger outreach strategy that opens the door for building high quality links to your websites.
Creating a perfect blogger outreach strategy to build quality links
1. Find a blogger
If you want to create a blogger outreach strategy, first of all, make a list of all the relevant bloggers in your niche. Divide them into two tiers, List A and List B bloggers.
- List A bloggers are usually the top bloggers in your niche
- List B bloggers include the people who have good number of comments, social shares on their posts
Make a list of at least 10 bloggers in each list so that you’ll have a list of 20 bloggers in both lists.
Now, focus on one blogger at a time instead of contacting all of them at once. Remember that slow and steady wins the race. So don’t rush if you want to get better results from blogger outreach strategy.
2. Build the relationship
Now that you figured out a blogger to contact, it’s now time for you to build a connection with him. This is to make sure you’re not spamming others for building links.
Here’s a step by step process for building strong relationships with other bloggers.
Step 1: Start with a tweet. Follow the blogger on twitter. Frequently communicate and leave comments on the links he tweets. Repeat this until you get a response from the blogger.
Step 2: Leave a comment on his blog posts. Make sure to read the entire post and leave thoughtful comments to continue the conversation.
Step 3: Send an email to the blogger you want to build relationship with. Don’t ask for any links yet! But send the email just to tell him how much you enjoy reading their blog posts.
Step 4: Ask for a review about your website or product you promote. Meanwhile keep linking to his blog posts and email him whenever you link out!
Step 5: Ask for the mention or link if you have posted something awesome on your blog. Tell him how his blog audience will benefit by linking to your content or by tweeting it.
And that’s it! That’s how you build a connection with any blogger. You just need to make sure that you are not emailing anyone begging links or shares. Be genuinely interested in offering free help to others first.
3. Measure your success, rinse and repeat
Whenever someone links to your blog posts or tweets your stuff, make sure to measure your success. Find out how many comments or visits you got after someone tweeting or linking to your content. This way, you can spend more time on outreaching other bloggers who give more exposure to your posts.
Consider blogger outreach strategy as an on-going process instead of treating as a onetime step. You will eventually attract more attention, traffic and links to your blog if you have a great network around your blogs.
Rinse and repeat the above two steps to build a successful blogger outreach campaign. The key here is to be consistent with what you’re doing.
Bonus tip: Make sure to follow up the bloggers. Few bloggers are extremely busy. So if you have sent an email a week ago and don’t get any response, try contacting them again gently. That way you’ll get tremendous response.
How to find the email addresses of other bloggers?
Whether you are creating a blogger outreach strategy or just want to build relationships with other bloggers, you need their email addresses.
Personalization in other words sending personal emails to others is the best way to get response. See, no one will link to you if they don’t know you or like you. So you need to build a connection with others first before getting a link from them.
Reaching out to other bloggers through emails is the easiest way to network with someone you don’t know.
But finding email address of other bloggers is a tedious task and most times it’s time consuming. I’ve a simple solution for finding email address of any person. Here’s how you can do it.
Get a Gmail account and install Rapportive (Rapportive shows you everything about your contacts right inside your inbox). Now, “Connect your social networks” on the top right hand corner after installing Rapportive. Click “compose” on the left hand. Now, start guessing the contact email address and click out of the To: field after you try.
Here’s a great video by Distilled explaining about this process. It’s just a 5-minute video and it’s worth checking out if you want to find others email address using Rapportive.
Pro tip: Copy the blogger username and add @gmail.com, @yahoo.com, or @hotmail.com to the end of it.
You can also find any blogger’s contact address by going into their blog’s about page or contact page. If it’s not showing up, then you can try the above method! It works almost every single time.
Blogger outreach best practices
So by now you already know how effective blogger outreach strategy is. Let’s now get into the details of blogger outreach best practices to get the most out of it.
- Be helpful. Always offer free help before seeking help from other bloggers. Don’t email others begging a link. Instead create a platform where others will link to your stuff naturally.
- Link out to other bloggers too often. I said it already and I’ll say it again, if you want to get more shares, share others stuff first. If you want to get more links, frequently link out to other blogs. It’s as simple as that.
- Be networked. Introduce some other blogger to someone you already know. Be a connector who connects two bloggers either through emails or personally. This often goes a long way to create a successful blogger outreach campaign.
- Be extremely passionate about your blog topics. The more curious you are about your topics the more passionate guys you will attract. The more you interact with the like-minded people the more you will learn about building a successful blog online.
- Don’t waste others time. I see so many beginner bloggers mailing me and asking me to link to their stuff from my blog posts. What’s in it for me? Why would anyone link to your stuff? You should be able to give incentives such as sharing their stuff frequently, linking too often etc to earn a link from other bloggers. Just having good content doesn’t mean that everyone links to you immediately after you email them begging the links! So stop wasting others time for links. Instead think about creative ways how you can offer free help first.
I know getting attention of an influencer is really hard and it takes time to learn the art of getting influencer’s attention. Just don’t write cold pitches asking for links or shares. That won’t work EVER.
You need to be creative while reaching out to other bloggers. So make use of the above proven blogger outreach best practices to get a response.
Blogger outreach tools
To develop a perfect blogger outreach strategy, you need to have access to the right tools. Unfortunately there are unlimited number of blogging tools available out there and it’s really hard to pick the right one’s for you.
Finding relevant bloggers and building relationships is really harder and it’s often a time consuming process. Here are few blogger outreach tools that come in handy when you’re reaching out to other bloggers.
Moz tools: The guys at Moz.com have done a great job by crafting the amazing SEO tools for users. Moz tools are not only helpful for finding great keywords but they also help you discover new link opportunities to build solid links to your sites. Check out their tools if you want to go ahead with blogger outreach strategy.
Buzzstream: BuzzStream is kind of a word of mouth marketing tool that helps you build quality links, create buzz and boost your blog traffic by helping you be found. It helps you to efficiently cultivate and manage the relationships with other bloggers.
SEMrush: Whether you know it or not, you need to spy on your competitor’s if you want to know what’s working for them and what’s not. Fortunately there’s a great SEO tool to get this done, it’s SEMrush. I’ve been using this tool for a lot of stuff including spying on my competition to boost my website search traffic by 15% in just 30 days. So don’t forget to start using SEMrush when you’re doing blogger outreach next time. It will come in handy to analyze their links, best stuff and everything else that you need to know better about your competitors.
Rapportive: As mentioned above, Rapportive is a pretty cool Gmail add-on that allows you to find anyone’s email address. It’s a must have tool to find contact details of others.
Ninja Outreach: This tool gives all the key metrics I need to connect with influencers and it’s also easily accessible. It gives all the information including Title, Name, Domain, Url, Contact Url, About Url, Comments Per Post, Social Shares Per Post, Klout Score, FB Url, Twitter Url, Pinterest Url, Google Plus Url, YouTube Url, Giveaways, Product Reviews, Sponsored Posts, Guest Posts, Language, FB Shares, FB Likes, Twitter Tweets, Pinterest Pinns, Google Plus Ones, LinkedIn Shares, Alexa Rank, Google Page Rank, Domain Authority, Page Authority, Moz Rank, Back Links, Visitors Per Month, Site Age, TLD Keyword, Email address, Contact number etc. It’s a must have blogger outreach tool for anyone who wants to reach influencers.
How to reach out to other bloggers without sounding like a sales guy?
Make sure to keep in mind that it takes time to get rewarding results from blogger outreach strategy. No one will link to you or share your stuff immediately when you email them.
You need to first get to know other bloggers then make them like you. Only then you can persuade them to do whatever you want.
Another important thing to keep in mind while reaching out to other bloggers is to know their wants and needs. For instance, if you want to write a guest post for someone, instead of randomly pitching them about a topic, think about their blog audience needs.
That way, you can easily come up with perfect blog post ideas that will attract their blog audience. And it’s the easiest way to convince any blogger to publish your guest posts.
Final thoughts about blogger outreach strategy
People should not build links, they should earn them. But no one comes to your blog and links to your organically if you don’t ask them. If you want to get incoming links from other sites, you should reach out other bloggers.
There’s no other way around to build quality links in this Post-Penguin era. Here’s where blogger outreach strategy comes into play. If done right, reaching out to other bloggers is the surefire way to build links and boost your search traffic.
Yes, creating viral content helps you build great links but you should also reach out other bloggers if you want to get more exposure on your blog posts.
It’s a lot easier for you to get incoming links from other blogs if you mention them in your blog posts. Remember, blogger outreach strategy is all about win/win approach. So you can’t ask anyone to link to your sites without linking to their posts first.
By using the strategies mentioned in this post, shoot an email to a blogger who you linked from your post and tell him you have just linked to one of his posts. That’s it! It’s a perfect way to cultivate the blogger outreach strategy.
If you love this post, please share it. Have you been already using blogger outreach strategy to increase your traffic, links and shares? What have you learned so far?
And let me know if you have any questions regarding blogger outreach, I’d be glad to respond to the comments.
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