Getresponse Vs MailChimp: Which Is Best to Grow Your Email List
We all know that email marketing and list building is great to increase overall sales. But still, most of us don’t pay enough attention to collecting emails from the website traffic we get.
Have you ever wondered why every top marketer is giving their #1 priority to collecting more emails?
Why 90% of the professionals say, “money is in the list”?
The reason is simple: email marketing has the highest ROI when compared to any other platform. At an average, every email subscriber is worth of $40 on every $1 you spend! That’s huge returns, right?
Email marketing beats every other strategy including social media, SEO, banner ads etc.
If you are thinking to start an online business that makes you passive income in the long run, you shouldn’t IGNORE. The best advice is: start growing your email list today.
But here’s the one thing that always bugs most beginners – “which is the best software to build my email list?”. That’s a fair question.
- InfusionSoft? Or something else?
So which is the best email marketing software?
In this post, I’m going to show you two incredible email marketing autoresponders that are used by millions of people worldwide. You decide which one to choose among them.
GetResponse Vs MailChimp: Which is better?
GetResponse is used mostly by “serious people”
People who are really serious about using their email lists to make money prefer using GetResponse. Big marketing guys like Neil Patel, Peep Laza etc are using it to grow their email list and make sales from it.
GetResponse is offering 30 day free trial. You don’t even have to enter your credit card information. It’s free for 30 days, if you like it, you need to pay them $15 per month afterwards.
MailChimp is widely used by “beginners”
Beginners to email marketing mostly use MailChimp. The reason being, it allows you to build a list of your first 2000 subscribers for FREE. You don’t have to enter your credit card information or pay them a penny to use their service to build your email lists.
Did you know that over 9 million people are currently using MailChimp and they send over 600 million emails every single day. This stat alone can give you a better idea on how popular MailChimp is among email marketing users.
From the above comparison, you might find MailChimp is better than GetResponse.
But in reality, it’s not! Here’s why.
You can’t send email autoresponders to your subscribers. This is a serious issue if you want to build engagement with your email list. I mean, how on earth can you possibly build trust with your subscribers without sending a set of autoresponder email series?
Okay, even if you are fine with this, there’s another catch with MailChimp.
You can’t send affiliate links using their email newsletters. This is really sad!
Especially for the bloggers who are growing their email list to make sales by promoting their affiliate products. MailChimp deactivates your free account without your permission if you do so.
Here’s what MailChimp says about this. (source)
Please don’t use MailChimp to send anything offensive, to promote anything illegal, or to harass anyone. You may not send:
- Pornography or other sexually explicit Emails
- Emails offering to sell illegal goods or services
- Emails that violate CAN-SPAM Laws
- Marketing or commercial email without permission
Some industries have higher-than-normal abuse complaints, which can in turn jeopardize the deliverability of our entire system. Nothing personal, but in order to maintain the highest delivery rates possible for all our customers, we can’t allow businesses that offer these types of services, products, or content:
- Escort and dating services
- Pharmaceutical products
- Work from home, make money online and lead generation opportunities
- Online trading, day trading tips, or stock market-related content
- Gambling services or products
- Multi-level marketing
- Affiliate marketing
- Credit repair and get out of debt opportunities
- Mortgages and loans
- Nutritional, herbal, and vitamin supplements
- Adult novelty items or references
- List brokers or list rental services
If you send this sort of content, most email services providers won’t be able to help you. You might want to look into setting up your own mail server.
See the bold letters above, you simply can’t send anything related to affiliate marketing or making money online by using their free plan.
This is the reason you either need to get their PRO account or consider using even better choice – GetResponse.
Again, your thinking changed from using MailChimp to GetResponse, right?
Is MailChimp really that bad? Not so!
MailChimp is really good for the beginners who want to start building their email list from day 1. The reason is it’s easier to create newsletters, their design is intuitive and more importantly they don’t charge you anything until you get your first 2000 subscribers.
So if you consider that, MailChimp beats GetResponse way ahead.
Let’s now look at the features of MailChimp.
- Subscriber profiles (you can view who clicked and opened your emails by this feature)
- Automation and personalization (send the email to the different time zone people at the right time. Personalize your emails however you want. Want to include their names? No problem!)
- Best time feature (MailChimp provides you the best time to send your newsletters so you can get more open rates and clicks)
- Advanced analytics (to help you monitor sales, analytics and what not?)
- Provides you A/B testing
- Mobile optimized newsletters
- Allows you to share your newsletters on social media to get more exposure
- And above all, they have lots of gorgeous looking newsletter templates (you can use anyone of them without any coding)
Now, let’s talk about the other email marketing software GetResponse.
Note: I’ve been personally using GetResponse for more than a year now and I never got disappointed with their service or features.
The #1 use of GetResponse over MailChimp’s free service is the access to the email autoresponder.
If you don’t know what it is, let me explain.
With an email autoresponder, you can set up your email newsletter sequences in advance and they will be delivered to your email subscribers (new or existing) automatically at predetermined times.
See, how good is that? You don’t have to send newsletters every time someone subscribes to your email list. Your autoresponder takes care of it. You just have to create an autoresponder by going to your GetResponse dashboard. You can select the predetermined days to send to your email subscribers.
With an autoresponder, you can pretty much do the following.
- Set up a welcome sequence for new email subscribers
- Create email course and spread the content out over several weeks
- Send a weekly newsletter
- Sell affiliate products
- and many more
This is the missing (email autoresponder) thing between MailChimp and GetResponse. You can’t send automated newsletters to your subscribers by using MailChimp’s free account (but yea, you can do that by their PRO account).
Let’s now talk about the GetResponse features.
- mobile responsive emails
- stunning mobile apps
- better analytics
- great autoresponder
- comprehensive segmentation options
- social sharing tools
- split testing
- RSS / blog to-email functionality
- lots of templates to choose
- time machine feature
If you want to read an unbiased GetResponse review, please click this link.
When using an email marketing software, here are the 3 major things you should look for.
#1. Deliverability: You can’t make even a penny if your emails don’t get delivered to your subscribers.
- GetResponse offers 99% email deliverability that’s industry highest rate! So you can trust their service and from my personal experience I sent all my newsletters using GetResponse successfully.
- MailChimp offers 98% deliverability which is also good.
#2. List segmentation: Your email marketing software should allow you to send tailor made emails to various subscribers to your email list. This is really important when you are selling stuff. You can’t sell affiliate products in your first mail (welcome mail), but by segmenting and creating awareness, you can do that.
Both of these GetResponse Vs MailChimp offers list segmentation.
#3. Pricing: We all know the importance of this. Make sure you are not spending too much.
- MailChimp – free (for 2000 subscribers) they also have a pro account
- GetResponse – free (for 30 days) $15 per month after that
Here’s the most common question few people ask – what if I start building my email list with MailChimp and pay them once I reach 2000 email subscribers?
Honestly speaking, it sounds like a good idea. But in general, it’s not. The reason?
Once you decided to start paying for MailChimp (once crossing 2000 subscribers), it costs you more than GetResponse!
Overall, GetResponse costs you less that what MailChimp costs you in the long run. So if you are aiming to increase sales in the long run, I highly recommend you using GetResponse over MailChimp.
For instance, let’s consider that you have a list of 2500 email subscribers. To maintain that list, you will have to pay $30 every month to MailChimp whereas GetResponse offers the same for $25/month.
And if you have a list of 10,000 subscribers, you just need to pay $65 per month to GetResponse, and you will be paying $75/mo ($10 more than GetResponse) to MailChimp.
So decide yourself which autoresponder to go for when you face GetResponse Vs MailChimp.
Here’s the pricing list of the both email marketing softwares in case if you want to a clear idea.
I think, by now you got a clear idea about the pricing of both GetResponse Vs MailChimp. If you are smart enough, you will easily understand that, GetResponse is cheaper than MailChimp (as you go) in the long run.
Final thoughts on GetResponse Vs MailChimp: which one should you go for?
It doesn’t matter whether you are monetizing by selling affiliate products or AdSense, you need to build an email list. The real engagement is in the list. The more awareness you create, the more sales you will make.
The best time to start your email list is NOW. So act now, choose either GetResponse or MailChimp to get started. They both are free (GetResponse is free for 30 days), so you won’t lose anything.
Just make sure to learn more about email marketing if you are serious about building a profitable email list that makes money. Stay tuned to BloggersPassion, there are more to come on email marketing in the coming weeks.
All in all, if I had to pick one among GetResponse Vs MailChimp, I’d go with GetResponse without thinking twice (because of the pricing, features and deliverability rate).
Let me know if you have any questions related to choosing GetResponse Vs MailChimp, I’d be glad to respond.
Note: I haven’t used any affiliate links in this article, the reason is I wanted to encourage people to simply get started with building their email lists. And another reason is I might give biased review to either of them (GetResponse or MailChimp) if I’m using affiliate links. Hope you find this review helpful, if yes, please share it with others.
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