Google’s Nexus 5X and 6P pricing outside the US is ridiculous

As a European, I’m used to paying more for devices, software, subscriptions and other digital goods. If you compare the pricing, it appears that most company’s simply replace $ with €/£ when it comes to offering goods in the European Union.

Europe is not alone when it comes to ridiculous pricing. Australia, Japan, Brazil and people from other countries around the globe experience the same issues.

Google announced the Nexus 5X and Nexus 6P officially yesterday. I had my eyes set on the Nexus 5X even though it’s hardware specs were not overly good and its screen was larger than 5″.

The announcement of both devices was uneventful for the most part. Google made it clear that users from the US, UK, Ireland and Japan can pre-order both devices right now while it is being made available in other regions later.

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If you check the pre-order pricing of both devices, you will notice a big jump between the US price and the price in the UK, Ireland and Japan.

Device US Ireland € to $ Difference
Nexus 5X 16GB $379 € 479 $538 $159
Nexus 5X 32GB $429 € 529 $594 $165
Nexus 6P 32GB $499 € 649 $729 $230
Nexus 6P 64GB $549 € 699 $786 $237
Nexus 6P 128GB $649 € 799 $898 $249

I could not get the price for all devices in Pound unfortunately but the base price suggests that the pricing is a bit better than the price in Euro but not by much. The base price for the Nexus 5X in the UK is £339, the base price for the Nexus 6P is £449. That’s $514 for the Nexus 5X when converted and $680 for the Nexus 6P.

Part of the difference may be explained by the US sales tax that gets added to the price while it is included in the price in most countries.

Still, a difference between $159 to $249 for devices starting at $379 is quite a jump. The higher price puts the Nexus line of phones in direct competition with higher priced phones in Europe, for instance Samsung’s Galaxy S6 which starts at €528 with 32GB of storage space, the Motorola Moto X Style with 32GB starting at €499 or the LG G4 with 32GB starting at €420.

If you compare specs and pricing, then you may come to the conclusion that there are better deals out there for the same or even a lower price.

Now You: What’s your take on the price of Google’s new Nexus line of phones?


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Google’s Nexus 5X and 6P pricing outside the US is ridiculous


Martin Brinkmann


Google announced the Nexus 5X and Nexus 6P and with it pricing in the US and Europe.

About Martin Brinkmann

Martin Brinkmann is a journalist from Germany who founded Ghacks Technology News Back in 2005. He is passionate about all things tech and knows the Internet and computers like the back of his hand. You can follow Martin on Facebook, Twitter or Google+

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