Moz Vs. SEMRush: Comparison of Two of the Best SEO Tools

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Have you decided to start using SEO tools to increase your search rankings? Are you confused between using SEMrush Vs Moz? If yes, you are in the right place.

SEO has completely changed the way it was before. The same SEO tactics that worked well 2 years ago won’t work now.

SEO is evolving and Google is updating its ranking system more than 500 times every year. That means, 1 or 2 updates are rolling out every single day. This obviously affects your website search traffic.

If you are following the right tactics, you will see consistent growth in your organic traffic, if not, your traffic drops constantly before you even start noticing. That’s why it’s essential to focus on implementing the RIGHT SEO strategies that work.

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Unfortunately, we are all not SEO experts and we don’t have big pockets to spend money on SEO to boost our rankings. But there are a lot of alternatives that you can rely upon to increase your search rankings.

In this post, we’ll talk about those alternatives/tools to help you increase your traffic, rankings and even sales. Let’s go.

Moz Vs SEMrush: Which One Should You Go For?

semrush vs moz review

semrush vs moz review

If you are blogging for a while and not under the rock for last few years, you might be already aware of two incredible SEO tools, Moz and SEMrush.

I call them incredible for a reason – unlike other SEO tools, these are made by SEO experts who are really passionate about helping others to boost their search engine rankings.  

These two SEO tools worth every single penny. They are so simple to use that even a non-tech savvy can find it really easy to grow their rankings to make more sales and spy on their competitors.

You may ask, why should I spend money on buying SEO tools if there are already tons of free options available out there.

Valid question. I’ll briefly explain you why do that.

If you are using self-hosted WordPress platform, you are already in luck because there are wide range of free plugins and tools are available. Pick any topic and you will find a relevant tool on WordPress. That’s the beauty of using WordPress as your blogging platform, it’s hands down better than any other blogging platform like Blogger, Tumblr etc.

I personally like free SEO tools such as WordPress SEO by Yoast, Google Analytics, XML sitemaps etc. These are widely used and work like a charm.

Unfortunately most of the free WordPress plugins and tools you find on web won’t work like the above plugins. Free plugins are free for a reason – they don’t offer too many features that will really help you achieve what you want.

That’s why developers spend thousands of dollars on creating tools for premium cost. The premium SEO tools like Moz and SEMrush really worth your money. They not only have huge customers who are using their tools for years but they are happy to pay for them continuously because of the benefits they offer. 

That’s why you should invest money on few tools that increase your ROI. I hope you got my point now. But when picking the right SEO tools, you need to be really careful. That’s why I came up with the comparison of Moz Vs SEMrush tool.

Every plugin and tool is different. They have their own benefits, the one tool that helped a blogger in your niche won’t help you. You might get better results by using an alternative plugin to that. So make sure to spend time on knowing the in and out about the tools before you spend money. Here’s why I made an unbiased comparison between the two SEO tools, SEMrush Vs. Moz. Let’s now talk about their pros and cons and why should you use them.

Pros and cons of Moz SEO tools

What is Moz and how their SEO tools help you?

Moz is an SEO software that allows you to unlock all kinds of keyword metrics, on-page recommendations, link building opportunities, crawl errors, online mentions of your brand and many more.

Here’s how Moz tools help you attain better SEO.

Moz Analytics: Want to improve your search traffic, rankings and keyword visibility? Moz Analytics tool is exclusively for you. It helps you audit your site, track your current keyword rankings and see what your competitors are doing. A perfect tool for all levels of bloggers who wants to improve their search visibility.

Crawl test tool: You can crawl any website to find errors, HTTP status codes and other useful data. You can explore up to 3000 links on any URL. You can also export this report to your emails. If you want to identify your site problems be it duplicate content, missing titles, crawling issues etc, this tool helps you get instant information.

Fresh Web Explorer: Want to figure out who is linking to who? One of the simplest ways to grow your search traffic is to get more links. By analyzing the keywords and links of your competitors, you will have fair advantage of where to find opportunities to build quality links for your sites. This tool helps you analyze mentions of your blog, competitors and keywords.

Rank Tracker: If you want to boost your search rankings, first you need to know where your pages are currently ranking in Google search results. By knowing your keyword positions, it becomes easy for you to set goals to increase their rankings. This tool helps you get instant reports on where your pages are ranking in Google for any keyword.

On-Page Grader: On-page SEO is the key to build a high trafficked website. Unfortunately most bloggers do it all wrong. Here’s where Moz On-page grader comes into help. It instantly audits your on-page SEO, and gives you great insights on tweaking your pages for higher search engine rankings. Sounds great, right? The On-Page Grader scores your web pages by over 30 criterias, then ranks recommendations by importance and difficulty.

Keyword Difficulty and SERP Analysis Tool: Anyone who is doing SEO for a while know the importance of keyword research. When you are finding new keywords to increase your traffic, it’s important to know the difficulty. Otherwise, you end up wasting time and money on picking the wrong keywords that are highly competitive (and impossible to rank). Fortunately with Keyword Difficulty tool from Moz, you can choose the right keywords to minimize your time and effort, and maximize your results.

Moz also offers free tools such as Open Site Explorer (to identify link building opportunities), Followerwonk (to track twitter accounts), MozBar (to perform keyword research and page analysis) and MozCast (to track daily changes of Google rankings).


  • Helpful community and forums. Have any issue in using the Moz tools? Just ask your question in Moz forums and you will get awesome responses. If you are a beginner, what can you expect more?
  • Moz offers 30 day free trial to all of their subscribers. So make sure to use it! You will love their features.
  • Moz continues to update their tools and adding more features to their list. This will certainly help SEO guys to boost their SEO rankings.

Cons: The pricing is the only con I would say. You should pay $99 per month for the standard Moz Pro account. It’s not a big deal if you know the worth of Moz tools.

Is Moz tools worth paying for?

I’ve used Moz tools for a long time and I’m quite happy with the tools they offer. Every tool is distinguished from the other, you will have access to most of their tools by just logging into your Moz account after signing up. They are worth your money if your goal is to take your SEO optimization to the next level.

Verdict: If you are using content marketing to grow your online business and website traffic, you should try Moz tools. They help you properly optimize your website content to grow your search traffic.

Click here to try Moz FREE for 30 days

Pros and cons of SEMrush tool

What is SEMrush and how it helps you?

SEMrush is your all-in-one SEO tool that helps you find profitable keywords and crush your competitors by spying on their keywords, backlinks, traffic and ad strategies.

If you want to outrank your competitors, this is the only tool I recommend.

I can literally talk hours about using SEMrush tool to improve your SEO. I’ve been using for a couple of months now and I’m really glad to use it. SEMrush not only helped me grow my search traffic by 15% just within 30 days but it also helping me to analyze my keyword positions properly.

SEMrush databases are updated very frequently, and that’s the one reason why you get accurate data.

Here are few ways SEMrush helps you.

SEMrush is an all-rounder SEO package tool I would say in a sentence. If you want to crush your competition, this is the tool you should first give a try. And the better thing? It doesn’t cost you much.

By paying $67 a month,  you can find up to 500 keywords every month and you will have access to all the following features that make SEMrush one of the most affordable SEO tools.

Find competitors keywords: This tool is mainly used for spying on your competitors be it finding their backlinks, checking their website traffic, and even their best performing keywords. This allows anyone to easily better understand about their competition and target audience. If you know your competitors keywords, you are well ahead of them in any niche.

Effective keyword research: Want to find keywords with less competition? This is the right tool for you to find the most profitable keywords in any niche. Find out how you can gather profitable keywords with SEMrush.

Conduct a deep backlink analysis: Baclinks are votes, the more you have the more better rankings you will get. But you need to find a way to deeply analyze backlinks of your competitors if you want to uncover few link building strategies, here’s where this tool helps you!

Find out your competitors ad strategies: If you are focusing on using ads to boost your traffic, leads and sales, you first need to test the waters. If you want to do it without spending any money, use SEMrush to check your competitors ad strategies.

Use Site Audit to find and fix your site issues: One of the major reasons I love SEMrush is it provides Site Audit feature. This helps you easily find and fix all your website issues. The great thing is that it shows you how much “health percentage” your site has (along with the issues it has). So you can improve it every time by fixing your website issues such as crawling issues, images with no alt tags, long title or meta description, too many internal links etc.

Position tracking tool: Everyone wants to know how their keywords are performing well in search results, but most of us don’t know how to track them. If you want to track any keyword position, SEMrush allows you to do that. You can also import all your data to your emails so that you can have access to it anytime and make necessary improvements.

Try SEMrush free for 30 days

Pros of SEMrush:

  • With 646,642 and 120,000,000+ keywords in its 29 databases, this is the best SEO tool to increase your SEO strategy.
  • You will find almost every tool that helps you improve your SEO from finding keywords to backlink analysis to keyword position tracking. It covers everything.
  • It allows you to check Domain Vs Domain metrics which is really helpful for competing with your competitors.

Cons of SEMrush: Some of the data is not accurate. For instance, sometimes it will say that a site gets 100,000 visits/month but when it reality it gets 150,000 visits.

Is SEMrush tool worth paying for?

Yes, it’s worth every penny. I’m not exaggerating it but try SEMrush free for 30 days and let me know. You won’t regret buying it.

Verdict: SEMrush is the #1 tool that is highly recommended by majority of the SEO experts. If you are on a budget and want to have access to an SEO tool that allows you to perform almost everything from finding keywords to spying on your competitors backlinks, try it.

Final Thoughts: Moz Vs SEMrush SEO Tool

Moz and SEMrush both are great SEO tools and they offer excellent features to their customers. If you are a small business owner, I’d to recommend Moz because of the features it has. If you’re a blogger and marketer, give SEMrush a try, you will find it essential to grow your search traffic.

Choosing one among Moz Vs SEMrush also depends on your budget, Moz tools starter package starts at $99 per month whereas SEMrush comes for $69/mo.

Before jumping into a conclusion on which SEO tool to use, I’d highly recommend you to try them both (Moz and SEMrush).

Click here to try Moz FREE for 30 days

Click here to try SEMrush FREE for 30 days

So what are you waiting for? Try them for free and let me know the best suited tool for your SEO. I hope you liked the comparison of SEMrush Vs Moz. Please share this post with others so they can benefit. Ask me if you have any doubts or questions in the comments before giving them a try.

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